In this article, we will explain what actions are, how they are triggered by contacts, and the different types of actions available for use in your campaign.

About

Actions can be added off goals, response goals, timers and rules and are triggered by contacts when they achieve the goal or response goal, process though the timer, or match the rule criteria the action is added off.

The types of actions available for use in your campaign will vary based on whether you are using an old or new campaign. 

Types of Actions

There are many different types of actions available for use in your campaign:

• Send a Text*
  
  
• Send a MOBIT/SMS**
  
  
• Apply/Remove Tag
  
  
• Add to/Remove from Group
  
  
• Add to/Remove from Campaign Audience
  
  
• Send Admin Email
  
  
• Send Admin SMS
  
  
• Redirect
  
  
• Send HTTP Post
  
  
• Start Campaign**
  
  

*Only available in new campaigns
**Only available in old campaigns