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About Campaign Builder Goals

Updated: November 21st, 2017

Goals are the building blocks of campaigns, which actions, timers, and rules are added off. Goals specify the criteria that a contact must meet to achieve the goal. When a contact achieves a goal, they will be entered into all timers and trigger actions that are added off that goal.

The goals available for use in your campaign will differ based on whether you are using an old or new campaign. The list of goals available for use in old and new campaigns are listed below. 



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